Influencer marketing is fast emerging as an effective mode of promoting blockchain projects and ICOs. This can be gauged from the massive success of the IndaHash ICO, which relied heavily on a global crypto influencer campaign. Named as one of the 30 biggest ICOs ever, a significant 74% of the ETH received by IndaHash was directly raised through crypto influencer-driven content and referral programmes, revealed the company.
Influencers – with a significant following on social media platforms – may offer their view on a particular project or mention an ICO or a crypto token in their posts. Even simple statements from crypto experts can provide investors with great insights and help them to make informed investment decisions. While some influencers endorse new coins and ICOs for payments, others regularly talk about the ICO world and therefore capture the attention of interested minds.
Influencers and Their Role
Crypto influencers have become even more important in the light of crypto/ICO/blockchain ad bans by social media giants such as Facebook and Twitter. Genuine players within the crypto space need an effective and legal way to spread awareness of their blockchain project and therefore turn to industry thought leaders with an impeccable online reputation.
The sentiments and opinions of influencers are held in high regard because they are experts in their respective fields and are therefore in a position to recommend or comment on an ICO or crypto token. Another reason why influencers play an important role is that more and more people – particularly millennials – distrust banner ads but trust the opinion of influencers.
These influencers could be CEOs of major crypto businesses, journalists who are aware of the latest happenings in the market or even investors. So, let’s take a look at LinkedIn and the influencers who are the most trusted and followed on this social media platform.
1. Andreas M. Antonopoulos
Bitcoin expert and author of several crypto-related books, such as Mastering Bitcoin, The Internet of Money and Mastering Ethereum, Antonopoulos is sought by hundreds of organisations for his views on emerging technologies and their effective use. A world class and charismatic public speaker, Antonopoulos is well versed in diverse technology subjects, including blockchain. His ability to simplify complex topics makes him a person whose views are awaited by crypto enthusiasts from all across the globe.
2. Brian Armstrong
Cofounder and CEO of Coinbase, a popular digital currency wallet and platform for investors and merchants, Armstrong regularly offers his views on various projects and ICOs on social media sites. The fact that he has founded one of the most successful exchanges also puts him in the position of a crypto thought leader.
3. John McAfee
A well-respected computer programmer and businessman, John McAfee currently serves as the Chief Cybersecurity Visionary at MGT Capital Investors. He is a regular writer on cryptocurrency-related issues, besides participating in interviews and discussions about cryptocurrencies and other investment options. Since MGT is one of the top Bitcoin miners in North America, McAfee’s comments are significant and influential.
4. Barry Silbert
Founder and CEO of Digital Currency Group (DCG), which builds and supports Bitcoin and blockchain companies, Silbert is one of the first and most active investors in the crypto space. Provider of seed funding for several companies, including Coinbase, Ripple and BitPay, Silbert is a highly influential figure in the realm of ICOs. He is also known for creating the Bitcoin Investment Trust, the first publicly quoted security.
5. Brock Pierce
An entrepreneur and venture capitalist with an extensive track record of founding, advising and investing in disruptive business, Pierce is known for his pioneering role in the creation of the market for digital currency. He is the chairman of the Bitcoin Foundation and co-founder of DNA Advisors, Blockchain Capital, Tether and Mastercoin, the first ICO. An avid investor in Bitcoin and Ethereum, Pierce is part of the faculty at the Singularity University and a much sought after speaker.
6. Don Tapscott
An expert on the role of technology in business, Tapscott is the co-founder of the Blockchain Research Institute, which runs over 70 projects looking into blockchain strategy, its use cases, implementation challenges and organisational transformations. Tapscott is a highly valuable source for understanding the technicalities and applications of blockchain and cryptos.
7. Dr. Julian Hosp
This blockchain expert is a keynote speaker, best-selling author and a serial entrepreneur. Co-founder of Singapore-based fintech firm, TenX, which offers users a debit card payment system for instant spending of multiple digital currencies, irrespective of the time or geo location, Hosp can prove to be a big influencer in the field of cryptos in 2018. He regularly shares his knowledge about the best ICO practices, future of cryptocurrencies and the current blockchain trends at various global fintech summits.
8. Naval Ravikant
Co-founder and CEO of AngelList, Ravikant is known for his blueprint for initial coin offerings. He is known to have predicted that blockchains will replace networks with markets. This venture capitalist seeks a blockchain alternative to Twitter, wherein users can monetise their contributions.
9. Richard G. Brown
This UK-based Chief Technology Officer and Managing Director of R3 is building Corda, the world’s most advanced enterprise blockchain platform. Formerly associated with IBM’s banking and financial markets business in the UK, Brown’s company is supported by a consortium of several banks, technology firms, regulators, trade associations and even professional services firms. Working to encourage the enterprise blockchain concept, Brown could prove to be a big influencer for ICOs.
10. William Mougayar
This Toronto-based researcher and venture investor is also the author of the best-selling book, The Business Blockchain. Working to develop breakthrough innovations powered by crypto technology, Mougayar has founded several startups, including Equentia and Engagio.
All these influencers are associated with the world of blockchain, either as venture investors, technology experts or fintech experts, or just people working to educate investors about this revolutionary technology. Their expertise and experience ensure that their articles, videos, discussions or blogs can prove to be highly useful for projects seeking to raise funds through ICOs and attract potential investors.