Influencer marketing is trending these days. With millions of tuned-in viewers and passionate followers, YouTube channel owners are becoming valuable partners for brands. YouTubers can provide deeper brand familiarity and affinity. In fact, collaborations with these content creators has turned out to be 4X more effective in increasing brand awareness than with today’s most A-list celebrities, according to a survey conducted by YouTube in association with Nielsen, published on The Huffington Post. People connect to these influencers on a personal level and pay heed to their opinions and suggestions.
This has been useful for the blockchain community too. The technology is complex and confusing for the layperson, which drives investors towards these influencers and their creative videos to understand concepts in a simplified manner. Let us look at some of the prominent blockchain influencers on YouTube.
1. Altcoin Buzz
These altcoin analysts are also blockchain addicts, who regularly post videos of various happenings in the crypto world. With over 208,000 subscribers, the channel produces informative videos about cryptocurrency trading too. Each of their videos generates thousands of views and they reply to user feedbacks as well. Apart from YouTube, they are also active on Twitter and Instagram.
2. Vincent Briatore
Vincent is a digital asset analyst, developer and crypto trader. His YouTube channel is followed by more than 41,000 subscribers and is well-known for his regular videos on the blockchain industry. He is extremely knowledgeable and provides unbiased opinions about various projects. Some of his videos are quite funny too.
3. David Hay
David gives news about various blockchain innovations, as well as valuable investment advice. He explores in depth the workings of different tokens and presents his opinions in a rather casual and humorous way. In his bio, he has listed his favourite cryptos for 2018 as Ripple, Monero, Ethereum, IOTA and Golem. He has over 123,000 subscribers on his YouTube channel.
4. Dr. Julian Hosp
Julian has been in the crypto space for a long time now. One of his unique video types is translating long speeches into simpler versions, so that an average person can understand the technology. He presents content in multiple languages. He is also the co-founder of TenX’s own YouTube channel. He has more than 80,000 subscribers on YouTube. Follow his channel to get the latest updates and analysis on blockchain, cryptocurrencies, Bitcoin, Ethereum, ICOs, token sales, and much more.
5. Louis Thomas
Louis is a socio-political commentator and a cryptocurrency investor. He provides information on current market trends and important events in the blockchain industry. His content comes from his personal experiences as a crypto investor. He has more than 96,000 subscribers on his YouTube channel.
6. Chris Dunn
Chris Dunn focuses more on the macro-economic scenarios in crypto investments. His videos are mostly educational, dealing with trader education and tips about wealth creation. With more than 199,000 subscribers, he is one of the top blockchain influencers on YouTube.
7. Decentralized TV
With more than 70,000 subscribers, this channel is one of the good ones out there on every crypto topic under the sun. They cover the latest news in the blockchain sector. The channel has been created by Peter Saddington, who is a well-respected figure in the crypto industry. His videos seemingly always take place in his rather cool garage.
8. They Call Me Dan
A unique documentation of Dan’s crypto trading journey, this channel offers great insights into crypto investments and stock trading tips. Dan has more than 14,000 subscribers and maintains that his words not be treated as investment advice, but just a journey to learn from.
9. Data Dash
A blockchain influencer list is incomplete without mentioning Nicholas Merten, an important YouTube influencer. He was previously a data analyst, before switching to the crypto world. He publishes videos almost 4 to 5 times a week, and also has prominent guests on his channel from time to time. Apart from that, he provides information, data livestreams and plenty of flow charts. Data Dash has over 306,000 subscribers on the platform.
10. Crypto Coin News
This channel is a source of reliable and consistent information on blockchain developments. The channel also provides valuable crypto trading advice. They have videos on every possible coin being traded in the market, from Bitcoin to Ethereum and Litecoin, Bitcoin Cash, Ripple, IOTA, EOS, Monero, DigitalCash, NEO, OmiseGO, ZCash, NXT, Bitcoin Gold, Verge, Tron, Cardano and more. With over 127,000 subscribers, this is a valuable crypto channel on YouTube.
YouTube’s Role in Influencer Marketing
While Instagram is good for campaigns involving a physical product and Twitter helps in building conversions, YouTube has been a popular choice for sharing details of crypto projects. Posting videos on YouTube has become a prominent marketing exercise for ICO owners and creators.
YouTube for influencer marketing has also been slowly gaining an edge over other. Video content is fast becoming the preferred mode for getting information. In fact, videos account for three-quarters of all internet traffic today, according to a report on KPCB. They help build an audience, something that is essential for the blockchain industry, which is influenced significantly by speculations and rumours.
YouTube is turning out to be the preferred social network also because of its high-quality and search-friendly content. Moreover, these videos have a greater life span. The platform is the second most visited webpage in the world and has over 1.5 billion monthly active users, which could work wonders for any ICO startup, provided that the videos are optimised properly.
It is important to choose an influencer whose personality matches your brand, someone who has a strong online presence and not associated with any controversy. One of the biggest benefits of influencer marketing is its ability to create unique content, so use it wisely.