Social media is an incredibly powerful tool for creating and distributing information. Within the finance sector, various ICOs have thrived through platforms like Twitter and Facebook. But, blockchain is a broader concept than cryptocurrencies and is slowly emerging as an industry unto itself, disrupting many existing technologies.
According to a report by IDC, the worldwide spending on blockchain solutions will reach $2.1 billion in 2018. With a five-year CAGR of 81.2% (2016-2021), this figure will increase to $9.7 billion in 2021. The brightest minds are enthusiastic about the technology and its benefits, and thanks to social media, we are able to follow their thoughts and opinions.
Here is a list of 10 blockchain influencers on Twitter.
1. Don Tapscott (@dtapscott)
Tapscott is an expert in blockchain technologies and has authored a book titled Blockchain Revolution. He is also the co-founder of The Blockchain Research Institute, which helps organisations adopt the technology in their business plans. With a follower base of 110,000, he is an active blockchain influencer on Twitter.
2. David Marcus (@davidmarcus)
David Marcus managed the Messenger team at Facebook. He is the former President of PayPal and a board member at Coinbase. His recent announcement regarding the creation of a special team that will look into ways in which Facebook can leverage blockchain technology makes him an important person to follow on Twitter. Apart from this, he is a self-declared crypto-geek and follows the blockchain world closely.
3. Ed Featherston(@efeatherston)
Featherston is the Vice President and principal architect at Cloud Technology Partners. He provides useful insights into how blockchain is changing the landscape of cloud technologies and IoT. His opinions are valuable, considering that they arise out of a decades of experience in designing and implementing complex systems.
4. Laura Shin (@laurashin)
Laura Shin is the host of two very popular podcasts on cryptocurrency and blockchain (Unchained and Unconfirmed). She regularly tweets about the latest trends in the blockchain space and significant news developments. Over 93,000 people follow her on Twitter.
5. William Mougayar (@wmougayar)
Author of the book The Business Blockchain: Promise, Practice and Application of the Next Internet Technology, Mougayar is also one of the event producers of the Token Summit. He is a prominent thought leader in the crypto space and has 24.8,000 followers on Twitter. He provides a lot of knowledge on the business uses of blockchain.
6. Salih Sarikaya (@Salih Sarikaya)
Sarikaya is the co-founder of the leading crypto blog in the industry, Smartereum.com. He is one of the biggest blockchain journalists today and has a staggering 698,000 followers on Twitter. Check out his Twitter feed for the latest analysis of blockchain projects.
7. Charlie Shrem (@CharlieShrem)
Founder of the Bitcoin Foundation.org, Shrem is an important speaker and writer on everything blockchain. More than 152,000 people follow his Twitter account. He is regularly seen at events associated with blockchain applications.
8. Richie Etwaru (@RichieEtwaru)
Etwaru is founder and CEO of Hu-manity.co, which is the world’s first organisation aiming to decentralise human rights using the inventions of blockchain, artificial intelligence and quantum computing. Catch him on one of his amazing TedTalks on blockchain, where he explains complex concepts in a witty and simple manner. Etwaru has also authored a book titled Blockchain: Trust Companies.
9. Tuur Demeester (@TuurDemeester)
Economist and Bitcoin investor, Demeester tweets about the macro-economic forces that drive cryptocurrency innovations. Apart from blockchain enthusiasts and investors, there are many cryptocurrency traders who value his opinions. He also writes many articles on Medium about the technology, and his articles consist of unbiased opinions on blockchain products. He has a follower base of 169,000 on Twitter.
10. Preethi Kasireddy (@iam_preethi)
If you want analysis reports from an engineering perspective, this is an account to follow. Kasireddy is a blockchain engineer and has worked with companies like Goldman Sachs and Coinbase in the past. She has recently founded a stealth blockchain startup, called TruStory.
All these people, along with other ICO influencers on Twitter, are huge proponents of blockchain technology and have made significant investments in this space themselves. Many of them are pioneering new innovations in this field, which will take blockchain to the next level.
Blockchain Powering Social Media
As well as knowing who to follow on social sites, it’s also worth noting that this revolutionary technology looks set to reshape the whole social media concept itself.
Recently, there has been much buzz about user information getting manipulated on social media platforms. Blockchain can give users greater control over their own information, preventing platforms from accessing such information without the author’s permission, according to an article on Forbes.
The technology has already crept into the social media business. For instance, take the platform Sapien, which is a highly democratised social media platform, built on the Ethereum blockchain. Or, even Steemit, where people can monetise their content. Steemit is one of the most highly active crypto communities, quite like Reddit. This is a prime example of how blockchain aims to reward users or readers on social media platforms.
Social networks provide our data to marketers and earn revenue from advertisements. We don’t get a share of that revenue. Blockchain will help in resolving that and ensure that we have a say in the kind of content that is published on these sites, according to an article on The Next Web.
It is ironic that while social networks are banning ads and promotional activities related to ICOs for investor protection, blockchain itself could be the answer to all these problems. It will establish transparency, reliability and prevent the spread of fake news. In a way, social media marketing will come a full circle.