Blockchain professionals active on social media have become trusted thought leaders and reliable sources of information and news on the blockchain arena. One very active social platform for the blockchain community is LinkedIn, which caters to a niche audience. It is business centric and a great place for tech startups to form partnerships with key influencers and experts.
Here’s a look at 10 of the most popular personalities on LinkedIn, associated with blockchain and its applications. They have garnered the respect of their peers through their valiant efforts, genius innovations and successful track records.
1. Brian Armstrong
We start the list with the CEO and Co-Founder of Coinbase, the largest cryptocurrency exchange in the world. Naturally, what Brian Armstrong says has a huge impact on the cryptocurrency world. If you remember, Coinbase actually affects the prices of coins by simply listing or de-listing them. With more than 500+ connections, the profile is very impressive. Brian has worked for some of the top names in the corporate world in the past, including IBM, Airbnb and Deloitte.
2. Brad Garlinghouse
The CEO of Ripple, Garlinghouse is one of the key influencers on LinkedIn. He regularly publishes interesting articles about innovations and issues in the blockchain space. More than 74,000 people follow his account to stay updated about the latest happenings in this space. Brad has had an illustrious career, having worked with brands like Yahoo!, AOL and SilverLake in the past. He has also been a serial entrepreneur since the late 90s. With the growing popularity of Ripple’s real-time gross-settlement system in the banking world, this Harvard Business graduate is an important personality to keep track of.
3. Hunter Walk
Hunter is an active angel investor and advisor. He is a partner at Homebrew, a seed stage VC fund that provides financing for innovative tech startups. He has been associated with Google, Deloitte, Mattel and Linden Lab in the past. Hunter also regularly writes pieces on technology and posts updates on his feed. He has a staggering 870,000 followers on LinkedIn.
4. Gavin Wood
Gavin is the co-founder of the Ethereum protocol and CTO of Parity Technologies. Parity has been known to help businesses adopt blockchain solutions. He is one of the brains behind the designing of solidity language and the implementation of Whisper Protocol. He is currently founder and President of Web3 Foundation, which nurtures new technologies in the field of decentralised web software protocols. He has a follower base of 1.2,000 on his profile.
5. Joanna Hubbard
Joanna is one of the key players taking blockchain to the energy sector. She is the co-founder and COO of Electron, a company involved in designing blockchain systems for the energy sector. Joanna has more than 24,000 followers on LinkedIn and is a regular speaker at important blockchain events.
6. Salih Sarikaya
Sarikaya is a prominent blockchain journalist. He is the co-founder of Smartereum, a platform where investors and analysts connect with the world. It is one of the prime sources of news and information about cryptos for global traders and investors. Sarikaya has been writing on blockchain for quite a while and commands a follower base of 5,000 on the platform.
7. Joseph Lubin
Co-founder of Ethereum, Lubin was recently nominated as one of the most influential figures in the industry by CoinDesk. Joseph Lubin is also the founder of ConsenSys, which is involved in building decentralised applications on the next generation Ethereum platform. This Princeton graduate has been involved with Goldman Sachs and Blacksmith Technologies in the past. He writes regular articles about blockchain applications and is followed by more than 8,000 people.
8. Meltem Demirors
A multi-faceted and hugely experienced professional, who is an expert on both legacy and blockchain-based finance and cryptocurrency technology, Meltem is currently the Chief Strategy Officer of Coinshares. This is a company that helps other cryptocurrency projects to reduce their financial risks, while building pioneering technologies. She is also a member of the Global Future Council on Blockchain in the World Economic Forum. Her profile has a follower base of 4,300 people.
9. Reid Hoffman
Reid Hoffman is a big name in consumer internet and software product development. He has been a partner at GreyLock for 8 years now and represents the company on the board of Airbnb, Aurora, Nauto and a few others. He is also a member of the board of directors of Microsoft. Reid has a whopping 1.9 million followers on LinkedIn. He publishes articles about the technology industry and is also the host of a very popular podcast.
10. Naval Ravikant
One of the most innovative minds in the venture capital business, Naval is the CEO and co-founder of AngelList. His project recommendations are taken very seriously by the industry, given his stellar reputation of supporting innovative projects. He has invested in many known names, such as Uber, Stack Overflow and Yammer. He has been in the news recently for declaring a prize for anyone who manages to build a decentralised platform for Twitter, where users can get monetised for their content.
Compared to conventional marketing practices in other industries, blockchain thrives on the relevance factor; relevance that differs with each project and each target audience. And, to be able to reach out to the most relevant audience, you need to create awareness and familiarity on multiple digital channels. In addition, blockchain projects also thrive on trust, which is why many are enlisting the help of influencers, such as those listed above, to help spread the word about the value add of their blockchain solution.